We create compelling content to reach your target audience. We follow a human-centric approach by putting your readers at the heart of any story we write. We position your brand so that it becomes approachable by delivering copy that is relevant, useful and emotive. We create quality editorial for online platforms and print media.
We will communicate your brand’s message integrating SEO and digital PR best practices, increasing your online presence so that you stand out from your competitors. We will work with you to produce quality content for your site which engages your audience. This is achieved through a content strategy that is fundamentally about brand interaction and consumer need.
We create blog posts and articles that are tailored to reach your potential customer base. We work with you to produce customised copy that resonates with existing and prospective clients, influencing the buyer journey to achieve a profitable outcome for your brand.
We produce press releases that meet the objectives of your brand’s marketing and communication strategies. We maximise the impact of your offering or news online by incorporating vital keywords and links back to relevant landing pages so as to drive leads and conversions.
We develop innovative copy that speaks to B2B and B2C customers, driving them in-store or online. We work our magic in producing powerful editorial for magazines, newspapers, business and promotional material, connecting your brand to the needs of consumers.
Legal and Corporate Drafting
Good corporate governance and compliance is a regulatory requirement for companies today. This creates an ongoing need for the preparation of corporate documents that is easily an outsourced service. We can assist you in the drafting of minutes of directors and shareholders meetings, Powers of Attorney, and other ancillary documents, adhering to strict confidentiality requirements.
We produce newsletters for distribution via email campaigns using the Mailchimp platform. We will work with your team to customise the content therein so that it’s relevant to and targets each of your market segments. We will build your brand through consistent and personalised campaigns which communicate your message and engage your readers.
Proofreading & Editing
Content needs to be presented in a manner that’s coherent and concise. This might mean your copy requires the most basic proofread to extensive editing. We will check your text for spelling mistakes, punctuation or grammatical errors, and easy to miss typos. We can also rework and refine your writing entirely so that it meets your brand’s content strategy objectives.
Social Media Management
Consumers today spend a bulk of their time on online, engaging in social conversations with their favourite brands. We will help you create dynamic real-time content for posts that are tailored to your audience, fuelling this ongoing dialogue. We will ensure that your brand message remains consistent across your social media channels. We will engage in social listening to identify what consumers think about your brand.